From the first days of Craftd London, we were ask to join them on their journey to fill the gap in the market between quality jewellery and unnecessary markups. Working alongside their devoted team for around 2 years, we have been thrilled to provide them with quality content in line with their own ethos: Craftd to last.
Black Friday Activation
Craftd decided to over haul their entire instagram feed to make a standout campaign, rolling out across Black Friday and cyber Monday.
The creative narrative started with an “Anonymous” style announcement depicting a full system hack and takeover by an unknown party. This announcement gave way to further notifications of large price reductions, seemingly against the will of Craft London - A truly unique approach to sales marketing.
